Create Email Marketing Your Audience Will Love
Based on user reviews
Rating Distribution
Marcus Chen
3 months ago
Been running campaigns through MailerLite for about 4 months now. The drag-and-drop editor feels intuitive and automation workflows actually work without constant tweaking. Deliverability has been solid, though the free plan getting cut from 1,000 to 500 subscribers caught me off guard. Worth the upgrade cost if you're past the startup phase.
Marcus Chen
3 months ago
I've been running a small SaaS side project for about four months now, and MailerLite's been handling our subscriber management without fuss. The drag-and-drop editor is genuinely intuitive - I'm not a designer, so that matters. What really stood out was how quickly emails hit inboxes. After switching from another platform, our open rates stayed consistent, which tells me their deliverability claims aren't just marketing fluff. The free tier gets you surprisingly far. Twelve thousand monthly emails is plenty for testing campaigns before you commit financially. I integrated it with Zapier to automate signup confirmations, and that worked smoothly. Where it loses points? The automation feels basic compared to what competitors offer. I wanted conditional logic that branches based on subscriber behavior, but the platform doesn't quite let you build that level of complexity. Their customer support is responsive, though wait times occasionally stretch longer than I'd prefer. For bootstrapped founders or small teams, this hits the sweet spot between capable and affordable. Just don't expect enterprise-level sophistication.
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New AI-enabled Drag & drop editor: Create emails at Lite speed
Dr. William Bobos
Dr. William Bobos, specializing in AI tools, has reviewed MailerLite for Marketing Automation and rates it 4.0/5 based on 2 user reviews. The tool shows particular promise for marketing professionals who work with AI tools tools regularly.
Pricing: $0 – $20 / month(Updated November 2025)
Free plan: up to 500 subscribers, 12,000 emails/month. Growing Business starts at $10/month for 500 subscribers. Advanced starts at $20/month for 500 subscribers. Enterprise starts at $1000/month for 100,000+ subscribers. 10% discount for annual billing. 30% nonprofit discount available.
Usage Model: Pay-as-You-Go — ensuring you only pay for what you actually use.
MailerLite offers a free tier, making it accessible for marketing professionals who want to test marketing automation capabilities without upfront costs. The free tier is sufficient for basic use cases and personal projects, while paid plans unlock advanced features for marketing professionals requiring more robust marketing automation solutions. This freemium model allows you to evaluate the tool's core functionality before committing to a paid subscription.
MailerLite is a user-friendly email marketing platform for businesses of all sizes, offering a Drag & Drop editor, marketing automation, website and landing page builders, subscriber management, digital product sales, A/B testing, segmentation, form creation, and comprehensive analytics, all backed by 24/7 award-winning support with 97% customer satisfaction.
Understanding the core functionality and approach of MailerLite.
Pay-as-you-go pricing means MailerLite costs scale with your actual usage. No wasted spend on unused seats or features you don't need yet. Integrations with API keep work connected.
Explore the powerful features that make MailerLite stand out.
Rate limits and authentication are clearly documented for smooth implementation. Automation handles the repetitive work so teams can focus on strategy.
SDKs for Python and JavaScript/TypeScript remove boilerplate and shorten the path to production.
GDPR compliance makes MailerLite suitable for regulated environments. GDPR-compliant data handling supports regulated teams.
MailerLite coordinates processes across teams so automation handles repetitive tasks. Automation handles the repetitive work so teams can focus on strategy.
MailerLite consolidates data to expose actionable insights quickly. Analytics and reporting surface the metrics needed to act quickly.
Discover how different audiences leverage MailerLite for their specific needs.
Marketing Professionals rely on MailerLite to keep content volume high—templates, collaboration, and AI help hit deadlines without extra headcount. MailerLite gives marketing teams a single view of campaigns, messaging, and performance.
Creative, channel, and analytics roles collaborate in real time. MailerLite gives marketing teams a single view of campaigns, messaging, and performance.
Workflows trigger automatically so stakeholders focus on higher-value work. Automation handles the repetitive work so teams can focus on strategy.
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See how MailerLite stacks up against similar alternatives in the market.
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Use this page as a starting point to evaluate MailerLite alongside similar options. Our directory focuses on practical details that matter for adoption—capabilities, pricing signals, integrations, and real audiences—so you can shortlist with confidence and move from exploration to evaluation faster.
For a structured head‑to‑head, try the comparison view: Compare AI tools. To stay current with launches, model updates, and research breakthroughs, visit AI News. New to the space? Sharpen your understanding with AI Fundamentals.
Before adopting any tool, model your total cost at expected usage, verify integration coverage and API quality, and review privacy, security, and compliance. A short pilot on a real workflow will reveal reliability and fit quickly. Bookmark this site to track updates to MailerLite and the broader ecosystem over time.
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